E-Commerce SEO – Search Is Way More Important Than Social Media

Traffic is the life blood of any online business. E-commerce search engine optimization must be the priority for every company that depends on its website to sell its products. Of course, every business with an online presence needs traffic but for pure ecommerce businesses, it’s an existential matter. Without it they die. Social media and other online marketing is important but when buyers are looking for a specific article, they turn to Google and not Facebook or Instagram.

What makes successful SEO for large E-commerce sites?

A large website has hundreds or even thousands of products with a corresponding number of pages. Ensuring each one appears in search results when a buyer looks for them is a very different challenge to promoting services of a business engaged in regular commerce. For ecommerce SEO services, individual product page optimization is the obvious requirement. Successful SEO begins much further back and far earlier in the website design and build cycle. A top class expert agency knows this and knows exactly what is required beginning with the basic building blocks. Even Magento SEO optimization begins with the design of the site and its architecture. What is the major challenge facing large ecommerce search engine optimization?

The strategy of SEO for online business is pretty well defined. Sensible content and authority backlinks have always been the two primary criteria to rank pages in search engines. It’s relatively easy to optimize a smallish website where content focuses on a limited range of products or services. Backlinks from authority sites related to that category of offerings are clear and germane. Try adapting that to a website like

Amazon and you realize that this model does not translate. There is simply too much variation in the range of products. You need the expertise of ecommerce SEO services from a provider such as Avada that has experience in this specialism and has been doing it since 1999.

How to engage the correct SEO expertise

SEO for large ecommerce sites requires a significantly different approach than regular small ecommerce SEO services can provide. E-commerce search engine optimization is not rocket science but understanding and mastering the basic techniques is critical for success. We at Avada are experts at implementing the essential strategy of SEO elements for your online business. Aspects such as:

• Website infrastructure and architecture
• Correct keyword research
• Appropriate and relevant backlink building
• Product page optimization and on-page SEO
• Deep understanding of Google Analytics and similar measurement tools

Next steps

There is more to it than that, of course, but SEO for online business needs deep knowledge and know-how. You need experts like our Google-qualified specialists. Contact us today on 954-478-6944 for a free initial professional consultation. Take the first step to delivering the high quality ecommerce search engine optimization your business needs to take it forward against all competition.