Keyword Research Is The Make Or Break Step In Truly Great SEO

Your keyword research is the most critical element of your SEO program. Get this wrong and you miss out on vast numbers of prospects who are searching for terms that you are not geared up for. When the relevance of your keyword list matches most of the correct search terms then you are in that sweet spot where your name appears in the majority of searches for your products or services.

Google keyword search and other tools

Professional SEO companies like Avada use a whole range of techniques and tools, and not just the most obvious and popular ones. Naturally, Google keyword search is at the top of the list but it’s also where all your competitor keywords are sourced from. You need to drill down deeper than that to find the many lesser terms that work, and thorough analysis will reward you with a rich and fruitful keyword list.

The richest vein of search terms may not always be the obvious ones

For example, if your business is engaged in the home remodeling industry then your target market is probably local to one or more tightly defined geographical areas or cities. You can probably draw up a typical buyer profile from analysis of your own experience but how do you know what words or search terms they use to find suppliers like you online?

You might guess at terms like "new kitchen" or "bathroom remodeling" and you will be correct in some cases. However, you may lose sight of the important fact that prospects are looking for a solution to a problem. Buying a whole new bathroom may not be what they have decided on just yet and you need to draw them in first.

The problems they seek solutions for can range from mold and leaks to cracked sanitary wear or broken tiles. They are not looking for a new bathroom right now but they are ripe for persuading. These are the types of sub-niche that are a rich source of new business and some thought and research is required to ensure the relevance of your keyword list matches what these groups are looking for in a search engine. Expert keyword research helps you uncover and tap into these niches.

Competitor keywords

One of the first places your SEO consultancy will start looking for clues is with your competitors. Using the right tools and Google keyword search, they will find what seems to work for the competition, and your industry in general, to get their results highly placed in search engines. Competitor keyword research very often uncovers insights into target markets that you not have already considered by revealing perhaps unusual problems for which your competition seems to offer solutions. This can be an added value result from engaging SEO experts like Avada.

Take the first step to improving your keywords

Here at Avada, we have been delivering successful SEO consultancy since 1999 and we are very good at what we do. We will find your competitor keywords and use those too to help you build your business. Call us today on 954-478-6944 and take the first step in driving your online business forward.