Local SEO For Thriving Business Results From The Market At Your Location

Local Internet marketing brings in business from your street, your neighborhood and your city or town. And not just online business but foot traffic into your bricks and mortar premises. Achieving these results from your website requires good local search engine optimization. Visitors increasingly use their phones and mobile devices when out and about to do searches locally. They want something now and you want to appear on their screens immediately.

Example of local SEO website marketing in FL

Search engines are now focused on local searches based on a user’s location. That’s why local SEO marketing is so important. Say you are the owner of a store in Jacksonville, Miami or Tampa, you want SEO for a website in Florida specifically. When Joe Public searches for a widget on his phone, you want him to know all about your store, its location and how to get there.

What is different about local SEO marketing?

We have known for a long time that search engines prize relevant and reliable content. That helps with standard (organic) search engine rankings. Local search engine optimization adds verifications about the location of a bricks and mortar business. That depends to a large extent on the number of citations that confirm its address. Organic SEO uses backlinks to measure a website’s popularity. Local SEO website promotion uses citations listed in services such as Yahoo, Yelp, Merchant Circle and so on. Mentions on review sites that confirm a location also help. Links from local directories and organizations can also be a factor, although that depends on how closely a website is associated with a city.

What local SEO for a website looks like

Say you are searching for a dentist in FL. Google knows your location and uses it to present its search results. You may observe a group listing of local dentists along with their business addresses, and Google Maps will pinpoint their location. That is the power of several citations. It shows how important a good local search engine strategy is. You need to ensure that your chosen SEO provider optimizes this critical aspect of your website and business promotion

How to implement good local internet marketing

Local business often benefits more from social media than large nationwide companies. That’s because recommendations for local businesses on sites such as Facebook, Instagram, Reddit and so on carry more weight in the minds of local people. Taking our earlier FL store example, positive feedback online from market purchases made locally has a significant impact on a user’s decision making process. Therefore SEO for that website in Florida needs to expand beyond pure local search engine optimization to promote activities on social media too.

Expertise is the key to successful local SEO for a website

You need to engage specialists with a proven track record of successful local Internet marketing. We at Avada are professionals and have been delivering results for our clients since 1999. Not just in SEO optimization itself but also in the field of social media promotion on Facebook, Instagram and similar sites. We also know how to maximize Google Adwords to harness the power of local searches.

Your next step

Put local SEO marketing to work for your business. Make your online promotions deliver footfall to your business and drive your bottom line upwards. Contact Avada today and talk with us about what you want to achieve from your website and online promotion.