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Page optimization

SEO Page Optimization Is The Key Strategy Factor To Rank Your Website

While content and backlinks are vital to establish the credibility of your website, if visitors don’t stay for more than one page view then Google is not going to rank it very highly. Page optimization matches the relevance of your proposition to the keywords that prospects use in search engines. Get it right and you achieve stickiness. Keeping customers in a store rather than having them walk out immediately simply increases sales. That may seem very obvious but many businesses neglect page optimization when drawing up their SEO strategy. It does require work, experience and thoroughly professional execution to bring the quality of any page up to the optimum level.

Factors that matter for On-Page SEO rankings

Nobody knows for sure how many factors search engines use to rank a page. Industry best estimates reckon Google takes over 200 different elements into account when assessing relevancy. Many are too minor to make a difference but the generally accepted critical on page SEO ranking factors include:

  • Keywords in the page title tag and meta description are the first clues regarding what the page is about.
  • Keywords in the content at the correct density and highlighted, such as in


  • Freshness – Good on page SEO strategies ensure that certain content is regularly updated and even static product pages should be refreshed every 12 months.
  • Image optimization includes aspects such as captions, descriptions and Alt text.
  • Links, both internal to and from other pages, and external backlinks contribute to a page’s rank.

Factors that keep visitors on your website also need optimization

On page SEO steps also do more than make the page attractive to search engines. The best page optimization services, such as ours at Avada, also make the page work to engage human visitors. We don’t lose sight of the whole point of page optimization, which is to achieve results – get traffic from search engines and then convert those visitors into subscribers or paying customers. Both attributes are critical for business success. Your page must:

  • Be fast to load
  • Display excellent images
  • Contain high quality, relevant copy
  • Be easy and intuitive to navigate
  • Use a pleasing and complementary color palette
  • Lead the visitor to perform the desired action

Achieving this requires a different set of skills, which is why our Google-qualified experts at Avada have both on page SEO strategies and techniques as well as website design & build technical expertise.

Technical website performance that helps on-page SEO ranking factors

It’s not sufficient to take each page in isolation when optimizing it. On page SEO strategies have a dependency for success on off-page factors too. First among them is the structure and performance of the entire website. A good and logical hierarchy, using HTTPS, maintaining a sitemap, good quality overall content and optimizing your site for mobile devices all contribute to what could be considered to be a superior website. Other factors may or may not count, such as in which country your server is located.

Next steps for you

Optimization of websites, pages, online promotion and marketing strategies are too important to be left to amateur enthusiasts. Your business success online can pivot on how professionally your website has been fine tuned to maximize search engine presence and resulting visitor conversions. Engage the experts. Contact Avada today and let us assess your website and put together a proposal to shoot you upwards through search engine rankings.

The lead feed from 2 000 USD

Get more relevant actions on your website with a system of procedures to improve sales

New kid on the block from 1 500 USD

Make your brand new website more visible utilizing risk-free promotion methods

Pay-per-rank from 2 000 USD

Get in the Top 10 pay by result

Keep'em coming! from 2 500 USD

Traffic-based promotion affordable pay-per-click rates

Word are key from 2 000 USD

Get the keywords that unlock opportunities. An all-time favorite plan that always fits your budget

Seal the deal from 2 000 USD

Take advantage of our guaranteed competence, experience, and monthly balance

SEO cases

  • Client: AutoHERMES
  • Partnership period: Partners since 2005
  • Traffic: more than 20 thousands keywords
  • Conversion: 95% of keywords in TOP-10
  • What we have done: Website development, SEO, SMM/SMO, Contextual advertising
  • Client: Natalie Tours
  • Partnership period: 2 years
  • Traffic: 31 500 daily visitors
  • Conversion: 60% of search key words in TOP-10
  • What we have done: Website development, SEO, SMM/SMO, Contextual advertising
  • Client: Grecomania
  • Partnership period: 2 years
  • Traffic: 2721 daily visitors
  • Conversion: 92% of search keywords in TOP-10
  • Client: Spasskiye vorota
  • Partnership period: 5 month
  • Traffic: getting out from Google and Yandex Search algorythms
  • Conversion: 305 daily visitors
  • Client: Online store of spare parts for phones
  • Partnership period: 6 month
  • Traffic: 21 000
  • What we have done: pay per position promotion
  • Client: Meatec
  • Partnership period: October 2015
  • What we have done: Pay per position promotion
  • Client: EDM-market
  • Partnership period: October 2015
  • What we have done: Pay per position promotion
  • Client: Betonly
  • Partnership period: February 2018
  • What we have done: pay per position promotion


USA / USA project
Ryan Hudson

Great working with.

I’m really impressed with their level of professionalism and knowledge in the SEO world.

I highly recommend this service by AVADA to any size website!



CEO “Astarta”
Titov Sergey

Company “Astarta” has been using service provided by agency “Avada” since 2006. We’ve established strong business relationships. We know that we won’t be let down when we trust advertising to “Avada”. Employees of the agency support us at all stages, from website optimization to ad placement on Begun.

“Avada” Managers react very promptly to any questions; always offer the best option to use ad budget effectively and pay attention to what we wish.

Star Way/Zvezdny put’

Star Way/Zvezdny put’

CEO Star Way/Zvezdny put’ company
Shapoval Andrey

During the four year cooperation with Avada we’ve made sure that contextual advertising is actually an effective way to find a client. Our company Star Way/Zvezdny put’ has been using Avada services for writing and optimization of texts and also key words search. Avada managers timely send reports on what search requests brought us the most website visits what allows us to effectively manage our ad campaign.

Sun Vision LTD

Sun Vision LTD

Anatoly Malyshev

That’s always a pleasure to work with professionals in any field. While being professionals at our business we always put competence in the first place and that’s why we always choose the ones we feel confident about. When we were faced with the need to promote our website we went to Avada team, which employees are good specialists and pass Yandex certification annually. A partnership with them has produced us good results – a number of website visits have increased as well as a number of clients. We hope this to continue.



Chief executive Group of companies “AutoHERMES”
Eugeny Barzov

Group of companies AutoHERMES started to work with Avada in 2005. During our partnership Avada has proved itself as a reliable and professional company which practice contextual ads placement and promoting, optimizing our websites.

We hope to further cooperate with Avada agency.

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