Why SEO Tracking Is Critical For Your Website’s Success

You cannot judge the success of any SEO initiative without measurements to tell you what has changed for better or worse. Weekly and even daily monitoring of essential metrics and KPIs is an integral part of running a business website. This is what SEO tracking is all about and there are several layers at both technical and business levels. In fact, a common problem for webmasters is which of the huge number of metrics they should be prioritizing and which can fairly safely be ignored. This is where expert knowledge is very useful, as monitoring is a task that many SMEs choose to outsource to professionals as part of a comprehensive SEO package.

Why not just look at traffic numbers and conversions?

Traffic numbers are the most obvious indicator but that is just the very top layer and end result of SEO efforts. It’s like measuring the speed of a racing car over a measured mile without observing the telemetry from the engine that tells you fuel consumption, temperature, engine revs and a whole host of other critical metrics. Often it’s these underlying numbers that explain a rise or fall in traffic and conversions. And it takes experts to interpret them correctly and understand how all the pieces work together and interact. The online equivalent of a motor racing team is your SEO agency and the experienced staff who can adjust component parts in response to changes in performance. How is tracking carried out?

Tools are necessary for effective tracking. These take pre-defined measurements, such as a daily snapshot of page rank, and store them for historical comparison. What are the primary observations in SEO tracking?

There are several factors to be observed and recorded on a descending scale of importance, and too many to list here in this short article. However, some of the most common are:

• Rank tracking a website
• Keyword SERP tracking
• Competitor websites
• Site load speed

Rank tracking a website

This measures the current position of individual pages and the website as whole using factors such as Page Rank and how various authority sites such as Google, Quantcast and Alexa rank a website. Rankings vary from country to country, and even from city to city, and across different demographics.

Keyword SERP tracking

How your keyword list is performing in the search engines is probably the most important observation. This informs the experts about what page or website elements need attention.

How to get the best SEO tracking

Knowing what to monitor and measure, and how to make adjustments to your website to correct any drift, is something that we at Avada have specialized in since 1999. It’s just one component of our overall SEO capabilities that have successfully promoted many business websites. Call us today on 888-8888-8888 and start the process of moving your website up the search engine rankings to increase sales and grow your business.