Website Analysis Will Quickly Find Glaring Weaknesses That Cost You Money

There may be a multitude of reasons why you are not selling as much online or harvesting enough prospects, depending on your website’s objective. You may have high traffic but low conversions. You may be not be addressing your target market in the right way. You could be spreading your online promotion too widely and not focusing tightly enough on that target. The relevance of your proposition may be off center and unattractive to site visitors.

How do you assess what the problem is?

The answer lies in website SEO analysis.

These are some of the basic factors and their associated metrics that good web traffic analysis examines. We have chosen some that are easily understood simply to illustrate the type of data that SEO optimization analysis considers:

Visibility

• Search engine ranking – are you ranked highly enough?
• Social media presence and user interaction – is your business out there?

Stickiness

• Speed of loading – are you losing visitors before they even see your site?
• Bounce rate – do they leave immediately after viewing just one page?

Conversion

• Ratio of traffic V desired outcome – are visitors rejecting your proposition?

Site traffic analysis is many-layered

A search engine such as Google only delivers the results for your site that it deems suitable. That could mean that you never appear on page 1, for example, for many of the search terms that you think might apply to your products or services. It follows that too little traffic probably indicates that better SEO is required.

At the other end of the spectrum is web traffic analysis of what visitors do, or don’t do, when they finally visit your site. Assuming that loading speed and bounce rate are within acceptable levels, SEO optimization analysis would look at things like what parts of a page do or do not excite visitor interest, what they click on, how long they spend looking at your offer and so on.

Resolving the problems

SEO optimization analysis feeds into a remedial plan of action. This is where a good SEO provider such as Avada shines because of our team of web technical experts. Our skills in website development, web-programming, web-design and website technical support carried out by Google-certified experts knows exactly how to correct faults. They take the website SEO analysis and attend to each issue one at a time until the entre website is running like a well-oiled engine.

Next steps

See what professional website SEO analysis by the experts can do for your site’s performance. Contact us today to discuss your issues and let us put forward a proposal to put things right. You deserve the best possible performance from your online presence and site traffic analysis by the experts is the best way forward.