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SEO Audit – Triage And Website Analysis Is Good SEO Strategy

A regular audit of search engine optimization effectiveness highlights what is working well and more importantly, what aspects are failing. The outcome is a gap analysis which is then prioritized to focus on actions that have a bigger impact on a website’s effectiveness.

How often should you perform an SEO audit?

As a significant contributor to the success of your overall marketing activities, a website deserves scrutiny at least twice a year as part of your SEO strategy. Alarming events, such as a significant drop in website earnings or a fall-off in traffic also often act as triggers to perform a technical audit. Websites and technology in general benefit from scheduled formal performance reviews.

What elements of SEO will an auditor be checking for website analysis?

The extent of an SEO audit depends on the size of a business and the importance of its website in growing that business. You can imagine that Amazon expends a great deal of time and effort on website analysis whereas your local pizza parlor may be advised that a few hours occasionally are adequate. These are the main headings that an auditor will investigate:

  • Review the organization’s SEO strategy – assuming it exists already
  • Technical audit
  • Content audit
  • On-page SEO
  • Off-page SEO
  • Search engine performance against objectives
  • Keyword research

What elements of SEO are most important?

Many people assume that raising a website in search engine rankings is the most important results of good SEO, and that is mostly correct. What they may forget is that the conversion rate is the other half of that activity. A really good conversion rate can make up for less traffic. On the other hand, you can waste a lot of money driving traffic to a website if visitors ignore the core propositions. Therefore the top two aspects of website performance that the auditor will be checking are

  • Traffic sources and the effectiveness of attempts to generate traffic from them
  • How efficient is on-page content in motivating visitors to a CTA (Call To Action)

How to get a good SEO audit performed

Expertise is what you need. Very many SEO services claim to be capable of performing good SEO but that is not always the case. Companies are frequently disappointed when the success rate fails to deliver up the claims these services make for themselves. Look for a track record over many years and successful achievements for clients. An SEO service that can demonstrate such a history will certainly know how to deliver a high quality in-depth SEO audit too.

Avada has exactly the professional capability and experience you need. We have been doing it since 1999. Our range of services includes SEO optimization, contextual advertising, Google Adwords, social media promotion (Facebook and Instagram), website development, web-programming, web-design, and website technical support.

Your next steps

Contact Avada today for a free initial professional consultation. Catapult your website up the search engine rankings and fine tune its performance to deliver outstanding results.

The lead feed from 2 000 USD

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SEO cases

  • Client: AutoHERMES
  • Partnership period: Partners since 2005
  • Traffic: more than 20 thousands keywords
  • Conversion: 95% of keywords in TOP-10
  • What we have done: Website development, SEO, SMM/SMO, Contextual advertising
  • Client: Natalie Tours
  • Partnership period: 2 years
  • Traffic: 31 500 daily visitors
  • Conversion: 60% of search key words in TOP-10
  • What we have done: Website development, SEO, SMM/SMO, Contextual advertising
  • Client: Grecomania
  • Partnership period: 2 years
  • Traffic: 2721 daily visitors
  • Conversion: 92% of search keywords in TOP-10
  • Client: Spasskiye vorota
  • Partnership period: 5 month
  • Traffic: getting out from Google and Yandex Search algorythms
  • Conversion: 305 daily visitors
  • Client: Online store of spare parts for phones
  • Partnership period: 6 month
  • Traffic: 21 000
  • What we have done: pay per position promotion
  • Client: Meatec
  • Partnership period: October 2015
  • What we have done: Pay per position promotion
  • Client: EDM-market
  • Partnership period: October 2015
  • What we have done: Pay per position promotion
  • Client: Betonly
  • Partnership period: February 2018
  • What we have done: pay per position promotion


USA / USA project
Ryan Hudson

Great working with.

I’m really impressed with their level of professionalism and knowledge in the SEO world.

I highly recommend this service by AVADA to any size website!



CEO “Astarta”
Titov Sergey

Company “Astarta” has been using service provided by agency “Avada” since 2006. We’ve established strong business relationships. We know that we won’t be let down when we trust advertising to “Avada”. Employees of the agency support us at all stages, from website optimization to ad placement on Begun.

“Avada” Managers react very promptly to any questions; always offer the best option to use ad budget effectively and pay attention to what we wish.

Star Way/Zvezdny put’

Star Way/Zvezdny put’

CEO Star Way/Zvezdny put’ company
Shapoval Andrey

During the four year cooperation with Avada we’ve made sure that contextual advertising is actually an effective way to find a client. Our company Star Way/Zvezdny put’ has been using Avada services for writing and optimization of texts and also key words search. Avada managers timely send reports on what search requests brought us the most website visits what allows us to effectively manage our ad campaign.

Sun Vision LTD

Sun Vision LTD

Anatoly Malyshev

That’s always a pleasure to work with professionals in any field. While being professionals at our business we always put competence in the first place and that’s why we always choose the ones we feel confident about. When we were faced with the need to promote our website we went to Avada team, which employees are good specialists and pass Yandex certification annually. A partnership with them has produced us good results – a number of website visits have increased as well as a number of clients. We hope this to continue.



Chief executive Group of companies “AutoHERMES”
Eugeny Barzov

Group of companies AutoHERMES started to work with Avada in 2005. During our partnership Avada has proved itself as a reliable and professional company which practice contextual ads placement and promoting, optimizing our websites.

We hope to further cooperate with Avada agency.

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