SEO Audit – Triage And Website Analysis Is Good SEO Strategy
A regular audit of search engine optimization effectiveness highlights what is working well and more importantly, what aspects are failing. The outcome is a gap analysis which is then prioritized to focus on actions that have a bigger impact on a website’s effectiveness.
How often should you perform an SEO audit?
As a significant contributor to the success of your overall marketing activities, a website deserves scrutiny at least twice a year as part of your SEO strategy. Alarming events, such as a significant drop in website earnings or a fall-off in traffic also often act as triggers to perform a technical audit. Websites and technology in general benefit from scheduled formal performance reviews.
What elements of SEO will an auditor be checking for website analysis?
The extent of an SEO audit depends on the size of a business and the importance of its website in growing that business. You can imagine that Amazon expends a great deal of time and effort on website analysis whereas your local pizza parlor may be advised that a few hours occasionally are adequate. These are the main headings that an auditor will investigate:
- Review the organization’s SEO strategy – assuming it exists already
- Technical audit
- Content audit
- On-page SEO
- Off-page SEO
- Search engine performance against objectives
- Keyword research
What elements of SEO are most important?
Many people assume that raising a website in search engine rankings is the most important results of good SEO, and that is mostly correct. What they may forget is that the conversion rate is the other half of that activity. A really good conversion rate can make up for less traffic. On the other hand, you can waste a lot of money driving traffic to a website if visitors ignore the core propositions. Therefore the top two aspects of website performance that the auditor will be checking are
- Traffic sources and the effectiveness of attempts to generate traffic from them
- How efficient is on-page content in motivating visitors to a CTA (Call To Action)
How to get a good SEO audit performed
Expertise is what you need. Very many SEO services claim to be capable of performing good SEO but that is not always the case. Companies are frequently disappointed when the success rate fails to deliver up the claims these services make for themselves. Look for a track record over many years and successful achievements for clients. An SEO service that can demonstrate such a history will certainly know how to deliver a high quality in-depth SEO audit too.
Avada has exactly the professional capability and experience you need. We have been doing it since 1999. Our range of services includes SEO optimization, contextual advertising, Google Adwords, social media promotion (Facebook and Instagram), website development, web-programming, web-design, and website technical support.
Your next steps
Contact Avada today for a free initial professional consultation. Catapult your website up the search engine rankings and fine tune its performance to deliver outstanding results.
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