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Competitors research

SEO Competitor Research – The Hidden Goldmine For Growing Your Traffic

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No potential investor in a start-up business would even consider speaking with the founders if they have not carried out comprehensive competitor research. Yet many organizations plow ahead with keyword research and building a SEO keyword strategy without analyzing what works for others in their industry. That can introduce competitive weaknesses from the outset. Competitor analysis should be probably the first step in all keyword research. You need to know what keywords and online marketing strategies work for others in your industry. It’s an old adage in online marketing – find out what works for others and then copy it. Improve on it later.

What are the benefits of competitors’ research?

Marketing success depends fundamentally on understanding who buys a company’s products or services, and why. Knowing what problems they solve for buyers is the first step in identifying the keywords that they use in search engines. Competitor analysis provides this information

Why is it so valuable?

For new startups, it will help to kick start the keyword research task and uncover what they are up against in the market. For established businesses, it will highlight where they may be going wrong or missing out on chunks of target market. It invariably throws up some surprises that can be an eye-opener for business owners. Frequently it leads to strategic advantages and even new revenue streams.

What areas are investigated for competitor research?

The approach for SEO purposes is different than the type of SWOT analysis you would do for business purposes, which is also known as competitive analysis or competitive research. Professional online analysis like our SEO experts carry out at Avada will take a very close look at the following aspects:

  • Direct and indirect competitors – Indirect competition could be in another state or city, or in a different but closely related branch of your industry targeting a similar prospect base.
  • Keywords – There are many tools that instantly reveal a keyword list that any site is targeting.
  • Backlinks – Study the sources of links to their site, both for domain authority (DA) and relevance to the industry and their product or services portfolio.
  • Optimization – Assess how their landing pages are set up for their choice of keywords.
  • Content analysis – Investigate what type of content attracts their main keywords and why.
  • Social media activity – Looks at how active they are, what platforms they use and which techniques seem to work best for them and why.

A thorough investigation would also research offline marketing activities, website design and their Google MyBusiness page.

Your next step

Knowing how valuable your keyword list is to growing your business means you should engage experts in the discipline to obtain professional insights and competitor analysis. We at Avada have been helping businesses to increase their website traffic since 1999. Our Google-qualified SEO experts know exactly what to do to deliver perfectly researched keyword lists. Call today on 888-8888-8888 and let us take your website performance to the next level.

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SEO cases

  • Client: AutoHERMES
  • Partnership period: Partners since 2005
  • Traffic: more than 20 thousands keywords
  • Conversion: 95% of keywords in TOP-10
  • What we have done: Website development, SEO, SMM/SMO, Contextual advertising
  • Client: Natalie Tours
  • Partnership period: 2 years
  • Traffic: 31 500 daily visitors
  • Conversion: 60% of search key words in TOP-10
  • What we have done: Website development, SEO, SMM/SMO, Contextual advertising
  • Client: Grecomania
  • Partnership period: 2 years
  • Traffic: 2721 daily visitors
  • Conversion: 92% of search keywords in TOP-10
  • Client: Spasskiye vorota
  • Partnership period: 5 month
  • Traffic: getting out from Google and Yandex Search algorythms
  • Conversion: 305 daily visitors
  • Client: Online store of spare parts for phones
  • Partnership period: 6 month
  • Traffic: 21 000
  • What we have done: pay per position promotion
  • Client: Meatec
  • Partnership period: October 2015
  • What we have done: Pay per position promotion
  • Client: EDM-market
  • Partnership period: October 2015
  • What we have done: Pay per position promotion
  • Client: Betonly
  • Partnership period: February 2018
  • What we have done: pay per position promotion


USA / USA project
Ryan Hudson

Great working with.

I’m really impressed with their level of professionalism and knowledge in the SEO world.

I highly recommend this service by AVADA to any size website!



CEO “Astarta”
Titov Sergey

Company “Astarta” has been using service provided by agency “Avada” since 2006. We’ve established strong business relationships. We know that we won’t be let down when we trust advertising to “Avada”. Employees of the agency support us at all stages, from website optimization to ad placement on Begun.

“Avada” Managers react very promptly to any questions; always offer the best option to use ad budget effectively and pay attention to what we wish.

Star Way/Zvezdny put’

Star Way/Zvezdny put’

CEO Star Way/Zvezdny put’ company
Shapoval Andrey

During the four year cooperation with Avada we’ve made sure that contextual advertising is actually an effective way to find a client. Our company Star Way/Zvezdny put’ has been using Avada services for writing and optimization of texts and also key words search. Avada managers timely send reports on what search requests brought us the most website visits what allows us to effectively manage our ad campaign.

Sun Vision LTD

Sun Vision LTD

Anatoly Malyshev

That’s always a pleasure to work with professionals in any field. While being professionals at our business we always put competence in the first place and that’s why we always choose the ones we feel confident about. When we were faced with the need to promote our website we went to Avada team, which employees are good specialists and pass Yandex certification annually. A partnership with them has produced us good results – a number of website visits have increased as well as a number of clients. We hope this to continue.



Chief executive Group of companies “AutoHERMES”
Eugeny Barzov

Group of companies AutoHERMES started to work with Avada in 2005. During our partnership Avada has proved itself as a reliable and professional company which practice contextual ads placement and promoting, optimizing our websites.

We hope to further cooperate with Avada agency.

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