SEO Content Optimization – Is Content Still King?

Website backlinks, along with good content, are extremely important in achieving good SEO ranking. The sources of inbound links indicate to Google how highly thought of your website is by the world outside.

It follows that the quality of those external websites must be good and must be somehow relevant to your site’s purpose and content with a similar broad theme.

Backlinks also drive referral traffic and so serve a dual purpose. Online marketing recognizes their importance and link building services abound but must be treated with caution because there are right and wrong ways to develop external links. Google can penalize attempts that appear to be manufactured rather than organically grown. It strives to ignore spam content and exclude such sites from its search results. You want to execute link building properly.

Put simply, professional expert SEO link building is essential for successful search engine ranking and growing significant traffic.

Buying links Vs organic link growth

The Domain Authority of a linking site is important. A link from Forbes or Entrepreneur magazines is worth a great deal more weight than one from your local pizza parlor. However, it is extremely difficult to obtain such high profile link placement. Having other websites link to you is a slow and labor intensive process and one of the best methods is simply to post exceptionally good articles on your website that may be picked up and linked to by others. It’s far from being the only organic SEO link building strategy but it can get you noticed over time.

Some link building services may offer to buy inbound links on your behalf. While this is not unethical, you must exercise great care in choosing services like that. The speed at which they are added, and the limited range of external websites used for these purposes, could well alert search engines and backfire on your rankings. Other pay-for options include things like a backlink builder that semi-automates the process.

How to build website backlinks organically

There are several recognized techniques that anybody with time available can adopt. Patience is necessary but results come with effort and volume of links. Links need to be of the "dofollow" type and not "nofollow", which do not count for SEO. These are just some of the opportunities:

• Forums and comments – many forums permit users to put links in their sig lines and user profiles and/or in responses to thread posts.
• Guest blog posts – high ranking blogs welcome quality submissions from guest posters, as do a great number of less well known blogs also.
• Press releases – when posted on press release sites can legitimately contain a link to your site.
• Videos – with a little know-how you can insert "dofollow" links on YouTube.
• Directories – there are many business directories out there, so start submitting.

The benefits of engaging specialist professional link building services

SEO practitioners like us at Avada have many years experience of correct and successful SEO link building. It does take time but delivers the proper indicators to Google that your website is respected and therefore a valid and credible resource for inclusion in high search rankings. You do not run the risk posed by cheap services that promise the earth but deliver poor results that can downgrade your site. It’s by far the best and safest option to grow your online business.

Take the next step

We have been building inbound links as part of our wide SEO expertise since 1999. Let us help you to do this critical task in the right way. It’s just one strand of our overall online promotional capabilities but one that simply must be done correctly. Call today on 954-478-6944 for an initial free professional consultation and start your journey to better search rankings and more vital traffic.