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The website promotion field is full of uncertainty. Some SEO companies promise a 100% certain result without backing these words with any tangible guarantee. Indeed, in addition to the client and the SEO provider there is a third party to the relationship – the search engine. And if only the search engine makes changes to its ranking algorithm, even a promise made in earnest may fail instantly.
Also, there is always the human factor. For example, the SEO company may suggest making changes to the website structure, code, or appearance in order to achieve best results, but the client, for their own reasons, may be opposed to these changes.
Given all this, we have come up with a promotion guarantee offer that is reasonable for our clients and feasible for us:
We will do everything in our power to get your website into the top of Yandex and Google listings. And with our seasoned experts, the advanced technology we use to speed up our work, and constant watch for the latest developments in the field, our power is something to be reckoned with.
We will provide monthly reports – both for the work performed and for the money spent. This way you will be able to see for yourself what has been done so far and what objectives have been reached in terms of your website traffic and listing placement.
Fast-paced website modification process – we will make the first changes immediately upon getting your approval. Normally all required adjustments are made over the first month, after which comes the active linkbuilding stage.
Take a look at our website promotion timetable for more details.
Now let us briefly discuss the factors beyond the SEO company’s control that may affect the promotion process even if it is backed with a guarantee.
Delays. The first and most common issue is delayed implementation of necessary website adjustments. This may be due to drawn-out negotiations, insufficient funds, etc. In some cases the client has in-house copywriters, content managers, and programmers who are then tasked with making changes to the code or writing new texts but may do it rather slowly. And sometimes a major overhaul of the website is required – for instance, due to the restrictions imposed by the CMS or flaws in programming architecture (for this reason, it is best to order website development at the same company that you are going to turn to for the promotion). Unfortunately, such difficulties usually come to light well after the initial discussion of the project.
Web hosting problems. Frequent 5xx errors can lead to the search engines excluding the culprit pages from indexing. As a result, the website position in the listing may take a dive for up to 2 months. We always warn our clients about this problem, but it is only up to them to take action.
Competition and location. Certain industries and niche fields, as well as densely populated localities are more challenging than others in terms of promotion. Another factor that also affects promotion times is the query frequency – not to mention that queries require careful selection better done by experts (we discuss this in more detail in the article Building a semantic core for your website).
New search engine filters and penalties.
For the reasons listed above, competent professionals cannot promise a 100% certain result within a clearly defined period. New search engine algorithms, client’s preferences, and concurrent actions of the competition are simply beyond the control of any SEO provider. However, we are always delighted to provide you with a tentative monthly cost and timetable – just give us a call at +7 (495) 127-38-04 or drop a line via the feedback form and ask for a free quote and SEO audit.
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