National SEO Gets Your Business Website Into Wider Markets

Also known as organic SEO, national search engine optimization gets your business known across the country or indeed worldwide. Ranking your business website nationally is prized by both large companies and businesses that focus mainly on online sales. You may consider it as the default activity of SEO in general and it differs from local SEO, which focuses primarily on a geographical region such as a state, county, city or town.

Is National SEO best for your business?

The answer depends on where your customers will come from. For a pizza parlor, neighborhood plumber or dental practice, national SEO does not really have a great deal of value. Those businesses depend on custom from a pretty clearly defined geographical area. That does not mean that the principles of national internet marketing do not apply to them. Far from it. The basics of promoting any website and business services online disregard geographical markets initially. The difference is that national SEO marketing focuses on groups of keywords and phrases that may be searched for by anybody in any location.

How to get ranking nationally

A national SEO marketing campaign can be more difficult to execute and more complex too than purely local online promotion. That’s because of keyword competition. You can imagine that “basketball shoes” will be sought after by hundreds of companies across the country far more than “basketball shoes in Jacksonville”. Very often it’s those with the biggest SEO and Google AdWords budgets that win out and achieve consistent top ranking in search engine results.

How a small online business can compete with the big players in national SEO marketing

They key to cracking this challenge is often by some initial intensive keyword research. Delving down into the terms that people actually search for will reveal real phrases and what are called long tailed keywords. Your SEO services provider may observe phrases such as “best support in basketball shoes” for example. There will be many other variations on that theme. Then, with a combination of carefully crafted content and judicious use of selected Google AdWords, that small business can harvest a steady stream of visitors behind the backs of the big boys. That’s one way of getting national internet marketing to work for you.

Your next step – hiring true experts for National SEO marketing ranking

Avada have been providing national SEO services to businesses since 1999. We deliver a lot more for online promotion than just SEO but let’s start there. Contact us today for a free initial professional consultation and learn what we can do to push your website up the search engine rankings for greater ongoing profits.