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External And Off-Page Offsite SEO Gives Your Website Authority

Offsite search engine optimization is critical for giving Google points of reference to gauge the popularity and importance of your website. It spans a wide range of activities that put the word out there about your site and takes some time to build up. Everything from backlinks to social media counts. The more authority that these mentions and citations have, the higher Google ranks your site. Investing in building these citations and references is mandatory for online success.

External optimization – how it started

When Google was first created way back in 1998, Larry Page and Sergey Brin needed a way to rank the popularity of the websites they were indexing. Counting external links from other websites was the best starting point. That has expanded to measuring many other factors but the basic principle remains the same. Now every website business owner needs to ensure that these external references are included for good off-page SEO.

Building external links

Some external sources accept submissions while others happen organically as visitors like your website and mention it on forums or blogs. Some, such as social media, requires work and thrive on interaction with visitors. These are the main building blocks of successful offsite search engine optimization:
Google MyBusiness – Adding your website’s details to Google’s primary directory makes your business appear on Google Maps and improves your search results too. This is a vital first step for all online businesses to gain external citations.
Social media – Facebook, Instagram and Twitter are probably the most popular examples of off-page SEO. The popularity of your business and website can be gauged by how many people interact.
Local listing – Especially important for bricks and mortar businesses, getting your website listed in these local directories and city/town guides greatly helps with local SEO.
Press releases – Submitting a well crafted PR to specialist sites ensures that details of your business are in the public domain and can be found by searchers with the right keywords.
Web 2.0 submission – This external optimization technique uses websites where users create the content. That can be forums or some blogs, or sites like Squidoo.
Directory submission – Not as significant as it used to be but still a first step is to submit your website to these directories

White hat SEO – why it is important

So-called SEO specialists love to come up with ways to trick Google. That is known as black hat and can backfire spectacularly. Google’s algorithms are extremely intelligent. Doing SEO “by the book” is the only way to go for all businesses that are serious about online promotion. That’s what white hat SEO is all about – sound, tried and trusted off-page SEO techniques. It’s not rocket science but involves careful, structured online promotion thorough the recognised channels.

Offsite search engine optimization – how to do it properly

Professional SEO services, such as ours at Avada, understand that building external links through all available channels takes time and expertise. Most of all it needs to be done properly so that Google respects it and it remains online permanently.

Your next steps to successful external optimization

We have been doing off-page SEO successfully for our clients since 1999, as just one strand of our online marketing capability. Find out more about what we can do for your business to make your website stand out in search results. Contact us today for a free professional consultation.

The lead feed from 2 000 USD

Get more relevant actions on your website with a system of procedures to improve sales

New kid on the block from 1 500 USD

Make your brand new website more visible utilizing risk-free promotion methods

Pay-per-rank from 2 000 USD

Get in the Top 10 pay by result

Keep'em coming! from 2 500 USD

Traffic-based promotion affordable pay-per-click rates

Word are key from 2 000 USD

Get the keywords that unlock opportunities. An all-time favorite plan that always fits your budget

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Take advantage of our guaranteed competence, experience, and monthly balance

SEO cases

  • Client: AutoHERMES
  • Partnership period: Partners since 2005
  • Traffic: more than 20 thousands keywords
  • Conversion: 95% of keywords in TOP-10
  • What we have done: Website development, SEO, SMM/SMO, Contextual advertising
  • Client: Natalie Tours
  • Partnership period: 2 years
  • Traffic: 31 500 daily visitors
  • Conversion: 60% of search key words in TOP-10
  • What we have done: Website development, SEO, SMM/SMO, Contextual advertising
  • Client: Grecomania
  • Partnership period: 2 years
  • Traffic: 2721 daily visitors
  • Conversion: 92% of search keywords in TOP-10
  • Client: Spasskiye vorota
  • Partnership period: 5 month
  • Traffic: getting out from Google and Yandex Search algorythms
  • Conversion: 305 daily visitors
  • Client: Online store of spare parts for phones
  • Partnership period: 6 month
  • Traffic: 21 000
  • What we have done: pay per position promotion
  • Client: Meatec
  • Partnership period: October 2015
  • What we have done: Pay per position promotion
  • Client: EDM-market
  • Partnership period: October 2015
  • What we have done: Pay per position promotion
  • Client: Betonly
  • Partnership period: February 2018
  • What we have done: pay per position promotion


USA / USA project
Ryan Hudson

Great working with.

I’m really impressed with their level of professionalism and knowledge in the SEO world.

I highly recommend this service by AVADA to any size website!



CEO “Astarta”
Titov Sergey

Company “Astarta” has been using service provided by agency “Avada” since 2006. We’ve established strong business relationships. We know that we won’t be let down when we trust advertising to “Avada”. Employees of the agency support us at all stages, from website optimization to ad placement on Begun.

“Avada” Managers react very promptly to any questions; always offer the best option to use ad budget effectively and pay attention to what we wish.

Star Way/Zvezdny put’

Star Way/Zvezdny put’

CEO Star Way/Zvezdny put’ company
Shapoval Andrey

During the four year cooperation with Avada we’ve made sure that contextual advertising is actually an effective way to find a client. Our company Star Way/Zvezdny put’ has been using Avada services for writing and optimization of texts and also key words search. Avada managers timely send reports on what search requests brought us the most website visits what allows us to effectively manage our ad campaign.

Sun Vision LTD

Sun Vision LTD

Anatoly Malyshev

That’s always a pleasure to work with professionals in any field. While being professionals at our business we always put competence in the first place and that’s why we always choose the ones we feel confident about. When we were faced with the need to promote our website we went to Avada team, which employees are good specialists and pass Yandex certification annually. A partnership with them has produced us good results – a number of website visits have increased as well as a number of clients. We hope this to continue.



Chief executive Group of companies “AutoHERMES”
Eugeny Barzov

Group of companies AutoHERMES started to work with Avada in 2005. During our partnership Avada has proved itself as a reliable and professional company which practice contextual ads placement and promoting, optimizing our websites.

We hope to further cooperate with Avada agency.

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