External And Off-Page Offsite SEO Gives Your Website Authority

Offsite search engine optimization is critical for giving Google points of reference to gauge the popularity and importance of your website. It spans a wide range of activities that put the word out there about your site and takes some time to build up. Everything from backlinks to social media counts. The more authority that these mentions and citations have, the higher Google ranks your site. Investing in building these citations and references is mandatory for online success.

External optimization – how it started

When Google was first created way back in 1998, Larry Page and Sergey Brin needed a way to rank the popularity of the websites they were indexing. Counting external links from other websites was the best starting point. That has expanded to measuring many other factors but the basic principle remains the same. Now every website business owner needs to ensure that these external references are included for good off-page SEO.

Building external links

Some external sources accept submissions while others happen organically as visitors like your website and mention it on forums or blogs. Some, such as social media, requires work and thrive on interaction with visitors. These are the main building blocks of successful offsite search engine optimization:
Google MyBusiness – Adding your website’s details to Google’s primary directory makes your business appear on Google Maps and improves your search results too. This is a vital first step for all online businesses to gain external citations.
Social media – Facebook, Instagram and Twitter are probably the most popular examples of off-page SEO. The popularity of your business and website can be gauged by how many people interact.
Local listing – Especially important for bricks and mortar businesses, getting your website listed in these local directories and city/town guides greatly helps with local SEO.
Press releases – Submitting a well crafted PR to specialist sites ensures that details of your business are in the public domain and can be found by searchers with the right keywords.
Web 2.0 submission – This external optimization technique uses websites where users create the content. That can be forums or some blogs, or sites like Squidoo.
Directory submission – Not as significant as it used to be but still a first step is to submit your website to these directories

White hat SEO – why it is important

So-called SEO specialists love to come up with ways to trick Google. That is known as black hat and can backfire spectacularly. Google’s algorithms are extremely intelligent. Doing SEO “by the book” is the only way to go for all businesses that are serious about online promotion. That’s what white hat SEO is all about – sound, tried and trusted off-page SEO techniques. It’s not rocket science but involves careful, structured online promotion thorough the recognised channels.

Offsite search engine optimization – how to do it properly

Professional SEO services, such as ours at Avada, understand that building external links through all available channels takes time and expertise. Most of all it needs to be done properly so that Google respects it and it remains online permanently.

Your next steps to successful external optimization

We have been doing off-page SEO successfully for our clients since 1999, as just one strand of our online marketing capability. Find out more about what we can do for your business to make your website stand out in search results. Contact us today for a free professional consultation.