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Internal, On-Site and On-Page SEO Make Your Website Zing

These three techniques make up the steps to make your website both user friendly for humans and search engine crawlers. They belong in the category of optimizations that can be carried out on your webserver. You can think of these as akin to fine tuning a racing car to extract the maximum performance.

The other half of SEO is off-site, off-page or external SEO, which is concerned with backlinks and mentions on other websites and social media.

Difference between Internal, On-Site and On-Page SEO

They are quite closely related but on-page SEO is mostly what a human visitor sees, while the other two are hidden behind the scenes of a website and are performance related.

Internal optimization

Also called Technical Optimization, Internal optimization makes your website more attractive to Google and helps it rank higher in search engine results pages (SERPs). We know that Google ranks speed of loading as an important factor, for example. There are also elements that help Google's crawler to efficiently find all of your content and factors that maximise it.
Website speed – Google demands a satisfactory user experience (UX) and speed is one of them. People don’t want to be directed to a website that takes more than 2 or 3 seconds to load.
Robots.txt – This informs search engine crawlers what they may or may not look at
Sitemap.xml – Giving the crawlers a roadmap to your website is a big boost for proper indexing.

On-site optimization

On-site SEO deals mainly with how your website is structured. There is some overlap between on-site and on-page optimization but these are the main elements that are fine tuned in this process:
Mobile friendly – Already the majority of Google searches come from phones and mobile devices. Google wants websites to be configured for a good mobile user experience.
Internal links – A well thought out strategy maximises the SEO benefits of internal links between pages with useful anchor text rather than just ‘Click here’.
Broken links – These downgrade a website because they may indicate a poor user experience.
URL optimization – Making your URLs intuitive by keeping them short and including keywords.
Canonical optimization – This ensure that each page has only one definitive URL.

On-page optimization

On-page search engine optimization maximises each element of your website’s pages to make them attractive to both visitors and search engine crawlers.
Content optimization – Abiding by some simple rules ensures that elements such as metatags and title tags indicate what the content is about. Use of the correct keyword density and the proper keywords are important aspects too.
Image optimization – Ensuring that things like alt-text and image captions and descriptions are meaningful helps Google take them into account.

Next steps

Website optimization is something that is totally under your control and benefits greatly from expert services. We at Avada know exactly what is required and how to implement it properly. Contact us today for a thoroughly professional SEO service to boost your online marketing.

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SEO cases

  • Client: AutoHERMES
  • Partnership period: Partners since 2005
  • Traffic: more than 20 thousands keywords
  • Conversion: 95% of keywords in TOP-10
  • What we have done: Website development, SEO, SMM/SMO, Contextual advertising
  • Client: Natalie Tours
  • Partnership period: 2 years
  • Traffic: 31 500 daily visitors
  • Conversion: 60% of search key words in TOP-10
  • What we have done: Website development, SEO, SMM/SMO, Contextual advertising
  • Client: Grecomania
  • Partnership period: 2 years
  • Traffic: 2721 daily visitors
  • Conversion: 92% of search keywords in TOP-10
  • Client: Spasskiye vorota
  • Partnership period: 5 month
  • Traffic: getting out from Google and Yandex Search algorythms
  • Conversion: 305 daily visitors
  • Client: Online store of spare parts for phones
  • Partnership period: 6 month
  • Traffic: 21 000
  • What we have done: pay per position promotion
  • Client: Meatec
  • Partnership period: October 2015
  • What we have done: Pay per position promotion
  • Client: EDM-market
  • Partnership period: October 2015
  • What we have done: Pay per position promotion
  • Client: Betonly
  • Partnership period: February 2018
  • What we have done: pay per position promotion


USA / USA project
Ryan Hudson

Great working with.

I’m really impressed with their level of professionalism and knowledge in the SEO world.

I highly recommend this service by AVADA to any size website!



CEO “Astarta”
Titov Sergey

Company “Astarta” has been using service provided by agency “Avada” since 2006. We’ve established strong business relationships. We know that we won’t be let down when we trust advertising to “Avada”. Employees of the agency support us at all stages, from website optimization to ad placement on Begun.

“Avada” Managers react very promptly to any questions; always offer the best option to use ad budget effectively and pay attention to what we wish.

Star Way/Zvezdny put’

Star Way/Zvezdny put’

CEO Star Way/Zvezdny put’ company
Shapoval Andrey

During the four year cooperation with Avada we’ve made sure that contextual advertising is actually an effective way to find a client. Our company Star Way/Zvezdny put’ has been using Avada services for writing and optimization of texts and also key words search. Avada managers timely send reports on what search requests brought us the most website visits what allows us to effectively manage our ad campaign.

Sun Vision LTD

Sun Vision LTD

Anatoly Malyshev

That’s always a pleasure to work with professionals in any field. While being professionals at our business we always put competence in the first place and that’s why we always choose the ones we feel confident about. When we were faced with the need to promote our website we went to Avada team, which employees are good specialists and pass Yandex certification annually. A partnership with them has produced us good results – a number of website visits have increased as well as a number of clients. We hope this to continue.



Chief executive Group of companies “AutoHERMES”
Eugeny Barzov

Group of companies AutoHERMES started to work with Avada in 2005. During our partnership Avada has proved itself as a reliable and professional company which practice contextual ads placement and promoting, optimizing our websites.

We hope to further cooperate with Avada agency.

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