Internal, On-Site and On-Page SEO Make Your Website Zing
These three techniques make up the steps to make your website both user friendly for humans and search engine crawlers. They belong in the category of optimizations that can be carried out on your webserver. You can think of these as akin to fine tuning a racing car to extract the maximum performance.
The other half of SEO is off-site, off-page or external SEO, which is concerned with backlinks and mentions on other websites and social media.
Difference between Internal, On-Site and On-Page SEO
They are quite closely related but on-page SEO is mostly what a human visitor sees, while the other two are hidden behind the scenes of a website and are performance related.
Internal optimization
Also called Technical Optimization, Internal optimization makes your website more attractive to Google and helps it rank higher in search engine results pages (SERPs). We know that Google ranks speed of loading as an important factor, for example. There are also elements that help Google's crawler to efficiently find all of your content and factors that maximise it.
Website speed – Google demands a satisfactory user experience (UX) and speed is one of them. People don’t want to be directed to a website that takes more than 2 or 3 seconds to load.
Robots.txt – This informs search engine crawlers what they may or may not look at
Sitemap.xml – Giving the crawlers a roadmap to your website is a big boost for proper indexing.
On-site optimization
On-site SEO deals mainly with how your website is structured. There is some overlap between on-site and on-page optimization but these are the main elements that are fine tuned in this process:
Mobile friendly – Already the majority of Google searches come from phones and mobile devices. Google wants websites to be configured for a good mobile user experience.
Internal links – A well thought out strategy maximises the SEO benefits of internal links between pages with useful anchor text rather than just ‘Click here’.
Broken links – These downgrade a website because they may indicate a poor user experience.
URL optimization – Making your URLs intuitive by keeping them short and including keywords.
Canonical optimization – This ensure that each page has only one definitive URL.
On-page optimization
On-page search engine optimization maximises each element of your website’s pages to make them attractive to both visitors and search engine crawlers.
Content optimization – Abiding by some simple rules ensures that elements such as metatags and title tags indicate what the content is about. Use of the correct keyword density and the proper keywords are important aspects too.
Image optimization – Ensuring that things like alt-text and image captions and descriptions are meaningful helps Google take them into account.
Next steps
Website optimization is something that is totally under your control and benefits greatly from expert services. We at Avada know exactly what is required and how to implement it properly. Contact us today for a thoroughly professional SEO service to boost your online marketing.
Get more relevant actions on your website with a system of procedures to improve sales
Make your brand new website more visible utilizing risk-free promotion methods
Get the keywords that unlock opportunities. An all-time favorite plan that always fits your budget
Take advantage of our guaranteed competence, experience, and monthly balance