SEO Page Optimization Is The Key Strategy Factor To Rank Your Website

While content and backlinks are vital to establish the credibility of your website, if visitors don’t stay for more than one page view then Google is not going to rank it very highly. Page optimization matches the relevance of your proposition to the keywords that prospects use in search engines. Get it right and you achieve stickiness. Keeping customers in a store rather than having them walk out immediately simply increases sales. That may seem very obvious but many businesses neglect page optimization when drawing up their SEO strategy. It does require work, experience and thoroughly professional execution to bring the quality of any page up to the optimum level.

Factors that matter for On-Page SEO rankings

Nobody knows for sure how many factors search engines use to rank a page. Industry best estimates reckon Google takes over 200 different elements into account when assessing relevancy. Many are too minor to make a difference but the generally accepted critical on page SEO ranking factors include:

• Keywords in the page title tag and meta description are the first clues regarding what the page is about.
• Keywords in the content at the correct density and highlighted, such as in

  tags.

• Freshness – Good on page SEO strategies ensure that certain content is regularly updated and even static product pages should be refreshed every 12 months.
• Image optimization includes aspects such as captions, descriptions and Alt text.
• Links, both internal to and from other pages, and external backlinks contribute to a page’s rank.

Factors that keep visitors on your website also need optimization

On page SEO steps also do more than make the page attractive to search engines. The best page optimization services, such as ours at Avada, also make the page work to engage human visitors. We don’t lose sight of the whole point of page optimization, which is to achieve results – get traffic from search engines and then convert those visitors into subscribers or paying customers. Both attributes are critical for business success. Your page must:

• Be fast to load
• Display excellent images
• Contain high quality, relevant copy
• Be easy and intuitive to navigate
• Use a pleasing and complementary color palette
• Lead the visitor to perform the desired action

Achieving this requires a different set of skills, which is why our Google-qualified experts at Avada have both on page SEO strategies and techniques as well as website design & build technical expertise.

Technical website performance that helps on-page SEO ranking factors

It’s not sufficient to take each page in isolation when optimizing it. On page SEO strategies have a dependency for success on off-page factors too. First among them is the structure and performance of the entire website. A good and logical hierarchy, using HTTPS, maintaining a sitemap, good quality overall content and optimizing your site for mobile devices all contribute to what could be considered to be a superior website. Other factors may or may not count, such as in which country your server is located.

Next steps for you

Optimization of websites, pages, online promotion and marketing strategies are too important to be left to amateur enthusiasts. Your business success online can pivot on how professionally your website has been fine tuned to maximize search engine presence and resulting visitor conversions. Engage the experts. Contact Avada today and let us assess your website and put together a proposal to shoot you upwards through search engine rankings.