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SEO Reporting Is All About Your Objectives – Decide On Those First

It may seem extremely simplistic to say this but the purpose of SEO is to deliver better results from your website. You can request daily, weekly or monthly tracking and observe metrics go up or go down but that is only of relative interest. First, decide on your target numbers and timescale. Only then will your site analysis report tell you if you are on track to meet them.

Relevant targets vary by industry and type of business. A service company may wish to develop an email list and therefore subscriber numbers are the target. A company selling physical products will definitely count conversion rates and sales value as their objective. A large Fortune 500 corporation may consider visitor numbers merely as marketing and branding outreach measurements. There is no "one size fits all" SEO report.

Traffic figures alone are not a good indicator

For most businesses, traffic figures alone can be meaningless if a large proportion of visitors simply read a blog article and never click through to your core proposition pages. There is a lot more to be interpreted from naked traffic figures, such as where the traffic is coming from, which sources, geographies and what demographics.

What are the SEO reports that matter?

SEO is focused on performance is search engines. That is its primary purpose. Therefore pure SEO reports extract information from tools such as Google’s API, or tools that use similar entry points to the major search engines. There are also site and page performance reports that are generally a start point such as:

Search Engine Ranking report

Also known as a SEO rank report, this important information shows how keywords are performing in search engine results page (SERP) rankings. Data for this can be drawn from Google Search Console (previously known as Google Webmaster Tools) which shows indexing status and visibility of websites.

Keyword Position Ranking Report

This is a very closely scrutinized report because important keywords for a website can rapidly move up or down in SERPS. SEO effort should result in a steady improvement and this report is often used to gauge the success of a SEO program.

Site Analysis report

The website analysis report is one of the most important for any business. It presents metrics on a large number of factors, from individual page performance in terms of results achieved to which links on a page received the most clicks. It forms the basis of a task list for our website optimization specialists.

Take the first step to proper website reporting

Choosing which metrics to report on and then presenting them in a useful executive summary dashboard or weekly emailed report is a skill all to itself. There is a fine line between getting the information you need and being deluged with too much detail. We at Avada have been doing this since 1999 and our happy client list depends on our reports to keep a finger on the pulse of their websites. Contact us today on 954-478-6944 and see just how easy we make it to get the SEO reports you need.

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Pay-per-rank from 2 000 USD

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SEO cases

  • Client: AutoHERMES
  • Partnership period: Partners since 2005
  • Traffic: more than 20 thousands keywords
  • Conversion: 95% of keywords in TOP-10
  • What we have done: Website development, SEO, SMM/SMO, Contextual advertising
  • Client: Natalie Tours
  • Partnership period: 2 years
  • Traffic: 31 500 daily visitors
  • Conversion: 60% of search key words in TOP-10
  • What we have done: Website development, SEO, SMM/SMO, Contextual advertising
  • Client: Grecomania
  • Partnership period: 2 years
  • Traffic: 2721 daily visitors
  • Conversion: 92% of search keywords in TOP-10
  • Client: Spasskiye vorota
  • Partnership period: 5 month
  • Traffic: getting out from Google and Yandex Search algorythms
  • Conversion: 305 daily visitors
  • Client: Online store of spare parts for phones
  • Partnership period: 6 month
  • Traffic: 21 000
  • What we have done: pay per position promotion
  • Client: Meatec
  • Partnership period: October 2015
  • What we have done: Pay per position promotion
  • Client: EDM-market
  • Partnership period: October 2015
  • What we have done: Pay per position promotion
  • Client: Betonly
  • Partnership period: February 2018
  • What we have done: pay per position promotion


USA / USA project
Ryan Hudson

Great working with.

I’m really impressed with their level of professionalism and knowledge in the SEO world.

I highly recommend this service by AVADA to any size website!



CEO “Astarta”
Titov Sergey

Company “Astarta” has been using service provided by agency “Avada” since 2006. We’ve established strong business relationships. We know that we won’t be let down when we trust advertising to “Avada”. Employees of the agency support us at all stages, from website optimization to ad placement on Begun.

“Avada” Managers react very promptly to any questions; always offer the best option to use ad budget effectively and pay attention to what we wish.

Star Way/Zvezdny put’

Star Way/Zvezdny put’

CEO Star Way/Zvezdny put’ company
Shapoval Andrey

During the four year cooperation with Avada we’ve made sure that contextual advertising is actually an effective way to find a client. Our company Star Way/Zvezdny put’ has been using Avada services for writing and optimization of texts and also key words search. Avada managers timely send reports on what search requests brought us the most website visits what allows us to effectively manage our ad campaign.

Sun Vision LTD

Sun Vision LTD

Anatoly Malyshev

That’s always a pleasure to work with professionals in any field. While being professionals at our business we always put competence in the first place and that’s why we always choose the ones we feel confident about. When we were faced with the need to promote our website we went to Avada team, which employees are good specialists and pass Yandex certification annually. A partnership with them has produced us good results – a number of website visits have increased as well as a number of clients. We hope this to continue.



Chief executive Group of companies “AutoHERMES”
Eugeny Barzov

Group of companies AutoHERMES started to work with Avada in 2005. During our partnership Avada has proved itself as a reliable and professional company which practice contextual ads placement and promoting, optimizing our websites.

We hope to further cooperate with Avada agency.

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