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Why SEO Tracking Is Critical For Your Website’s Success

You cannot judge the success of any SEO initiative without measurements to tell you what has changed for better or worse. Weekly and even daily monitoring of essential metrics and KPIs is an integral part of running a business website. This is what SEO tracking is all about and there are several layers at both technical and business levels. In fact, a common problem for webmasters is which of the huge number of metrics they should be prioritizing and which can fairly safely be ignored. This is where expert knowledge is very useful, as monitoring is a task that many SMEs choose to outsource to professionals as part of a comprehensive SEO package.

Why not just look at traffic numbers and conversions?

Traffic numbers are the most obvious indicator but that is just the very top layer and end result of SEO efforts. It’s like measuring the speed of a racing car over a measured mile without observing the telemetry from the engine that tells you fuel consumption, temperature, engine revs and a whole host of other critical metrics. Often it’s these underlying numbers that explain a rise or fall in traffic and conversions. And it takes experts to interpret them correctly and understand how all the pieces work together and interact. The online equivalent of a motor racing team is your SEO agency and the experienced staff who can adjust component parts in response to changes in performance. How is tracking carried out?

Tools are necessary for effective tracking. These take pre-defined measurements, such as a daily snapshot of page rank, and store them for historical comparison. What are the primary observations in SEO tracking?

There are several factors to be observed and recorded on a descending scale of importance, and too many to list here in this short article. However, some of the most common are:

  • Rank tracking a website
  • Keyword SERP tracking
  • Competitor websites
  • Site load speed

Rank tracking a website

This measures the current position of individual pages and the website as whole using factors such as Page Rank and how various authority sites such as Google, Quantcast and Alexa rank a website. Rankings vary from country to country, and even from city to city, and across different demographics.

Keyword SERP tracking

How your keyword list is performing in the search engines is probably the most important observation. This informs the experts about what page or website elements need attention.

How to get the best SEO tracking

Knowing what to monitor and measure, and how to make adjustments to your website to correct any drift, is something that we at Avada have specialized in since 1999. It’s just one component of our overall SEO capabilities that have successfully promoted many business websites. Call us today on 888-8888-8888 and start the process of moving your website up the search engine rankings to increase sales and grow your business.

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Pay-per-rank from 2 000 USD

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SEO cases

  • Client: AutoHERMES
  • Partnership period: Partners since 2005
  • Traffic: more than 20 thousands keywords
  • Conversion: 95% of keywords in TOP-10
  • What we have done: Website development, SEO, SMM/SMO, Contextual advertising
  • Client: Natalie Tours
  • Partnership period: 2 years
  • Traffic: 31 500 daily visitors
  • Conversion: 60% of search key words in TOP-10
  • What we have done: Website development, SEO, SMM/SMO, Contextual advertising
  • Client: Grecomania
  • Partnership period: 2 years
  • Traffic: 2721 daily visitors
  • Conversion: 92% of search keywords in TOP-10
  • Client: Spasskiye vorota
  • Partnership period: 5 month
  • Traffic: getting out from Google and Yandex Search algorythms
  • Conversion: 305 daily visitors
  • Client: Online store of spare parts for phones
  • Partnership period: 6 month
  • Traffic: 21 000
  • What we have done: pay per position promotion
  • Client: Meatec
  • Partnership period: October 2015
  • What we have done: Pay per position promotion
  • Client: EDM-market
  • Partnership period: October 2015
  • What we have done: Pay per position promotion
  • Client: Betonly
  • Partnership period: February 2018
  • What we have done: pay per position promotion


USA / USA project
Ryan Hudson

Great working with.

I’m really impressed with their level of professionalism and knowledge in the SEO world.

I highly recommend this service by AVADA to any size website!



CEO “Astarta”
Titov Sergey

Company “Astarta” has been using service provided by agency “Avada” since 2006. We’ve established strong business relationships. We know that we won’t be let down when we trust advertising to “Avada”. Employees of the agency support us at all stages, from website optimization to ad placement on Begun.

“Avada” Managers react very promptly to any questions; always offer the best option to use ad budget effectively and pay attention to what we wish.

Star Way/Zvezdny put’

Star Way/Zvezdny put’

CEO Star Way/Zvezdny put’ company
Shapoval Andrey

During the four year cooperation with Avada we’ve made sure that contextual advertising is actually an effective way to find a client. Our company Star Way/Zvezdny put’ has been using Avada services for writing and optimization of texts and also key words search. Avada managers timely send reports on what search requests brought us the most website visits what allows us to effectively manage our ad campaign.

Sun Vision LTD

Sun Vision LTD

Anatoly Malyshev

That’s always a pleasure to work with professionals in any field. While being professionals at our business we always put competence in the first place and that’s why we always choose the ones we feel confident about. When we were faced with the need to promote our website we went to Avada team, which employees are good specialists and pass Yandex certification annually. A partnership with them has produced us good results – a number of website visits have increased as well as a number of clients. We hope this to continue.



Chief executive Group of companies “AutoHERMES”
Eugeny Barzov

Group of companies AutoHERMES started to work with Avada in 2005. During our partnership Avada has proved itself as a reliable and professional company which practice contextual ads placement and promoting, optimizing our websites.

We hope to further cooperate with Avada agency.

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